Engineers believe in technology. They embrace innovation. But that isn't always the way others outside the profession see things. If engineers are to lead technological changes that will address the issues we face, they need support for funding, experimentation, and acceptance. To get that, engineers must be able to communicate not just among themselves. They need to be able to advocate for their ideas with people who do not have technical backgrounds. In this session you will learn a goal-oriented and process-driven methodology to communicate - no matter the subject matter or the audience. Engineers will appreciate this logical approach to communicating to achieve a specific goal whether that is asking for funding, selling a novel idea or product, or getting support from the public. It's called strategic communication. It works in all media - online, social, presentations and interpersonal conversations. You don't need to be a writer or an orator to use it. Participants learn basic strategic communications principles and will be given a framework to approach their communication challenges.